Front Row Leadership is a leadership and motivational platform that provides expertise and experience from recognised leaders from the worlds of sport, military, business and academia, direct to corporate executive management, and companies as a whole.

Individual presentations or a longer term strategy allow corporates to draw their own analogies from our leadership experts in order to develop their businesses. Front Row Leadership Ltd is part of Front Row Group of Companies.

“If, as a team, you have ambition and still have potential to unlock, this is definitely the thing to do”

“Creating the environment to air honest views and perceptions…leading to more effective working relationships…that has been invaluable”


The process is actually very simple.

Front Row Leadership provides a single or a series of sessions that use rugby as a starting point, and that allow you to think about where and how insights into playing the game at the highest level can be applied to your business and situations. The sessions are catalysts to get YOU thinking.

It allows you to look at your business using analogy and example. This has the advantage of ensuring that you can look at the same business a number of different ways, with fresh thoughts and new perspectives.

Whether it is inspirational leadership advice to executives or to develop a structured on-going strategy to multi-national companies, Front Row Leadership draws on its own experiences to assist its clients to be the best they can be!

  • Be passionate
  • Love what you do
  • Take every chance you get
  • Use your support system
  • Respect your colleagues
  • Build a culture of success
  • Become a student of the game
  • Prepare as if you’re number 2
  • Be arrogant
  • Be as successful as you can be

“The best thing we did all year…”


In addition to Sean’s own experience of successful leadership, Front Row Leadership also provides the platform for additional successful and experienced leaders from the military, sports, politics, business and education.

“This is about enabling 1 plus 1 to equal 3”

About Us


Sean Fitzpatrick

A legend of international rugby and international sport. He was captain of the mighty New Zealand Rugby Team, the All Blacks. Sean played 92 international rugby matches for the All Blacks from 1986-1998, including a world record of 63 consecutive Test matches and 51 Test matches as captain of New Zealand, and is renowned as a tough and uncompromising competitor. Sean draws upon his experiences as a winning team captain to offer audiences his expertise as a leader and motivator.

Sean is the Vice-Chairman and Academy Member of the Laureus Sports Foundation. He was awarded the New Zealand Order of Merit by the Governor General in 1997. At the end of 1999, Fitzpatrick was named as hooker in Rugby World magazine’s Team of the Century.

Sean is still very much involved in rugby, he is currently an author and journalist to various international publications, as well as a pundit on Sky Sports and ITV.


Andy Hurst

Andy joined Shirlaws in 2011, attracted by their philosophy and attitude, and is now working with a broad selection of businesses and their owners, helping them unlock the potential in their operations and people.

He’s known for his calm and collected approach and an ability to align teams together for a faster and more profitable implementation of their business and brand strategies.

Andy has held senior commercial roles with blue chip corporate brands (including Land Rover, AXA and Taylor Woodrow), as well as leadership roles in SME and mid-tier businesses.

Our Clients



Contact Us

Front Row Leadership Ltd
40 Chancery Lane,

(c/o offices of Saatchi & Saatchi)

T: +44 (0) 20 7462 7588

F: +44 (0) 20 7637 8489